I’m sure most of you have seen it by now but Sesame Street has a new video entitled “I Love My Hair”. If you haven’t, here it is.
It’s cute. Not super catchy but the message is nice.
Growing up Egyptian, there’s always a rather overt (Egyptians don’t do subtle) preference for whiter, lighter, brighter, straighter. It’s kind of sad actually – raising a generation of insecure young women obsessing over things that, many times they can’t even change. I know many cultures that have had the misfortune of suffering through colonization (and in the case of African-Americans – slavery), valued and admired traits the colonizers possessed, and because of a deep seeded inferiority complex, keep holding on to those traits, decades after independence has been established.
Interestingly enough is having this insecurity exploited for market gain. I guess in a subtle way, that’s what a lot of marketing does. Makes you feel a deficiency or inadequacy of some sort, so that you NEED their product.
I didn’t know that hair is a $9 Billion industry in the African-American community. I knew it was big, but $9 billion is…insane! So Sesame Street is up against a serious juggernaut. The hair industry is no joke! It pays to have people feel bad about themselves. Self esteem is bad for business.
Chris Rock just did a documentary on it recently. The trailer is entertaining, as is much of what Chris Rock does. But, the underlying message is troubling.
Screaming child…gotta go 🙂 But I thought I’d share my two cents.